About us


Mom4real was founded in 2011 by Jessica Kielman to encourage other mothers to let go of the need to be perfect and just be real. Jessica began by sharing affordable tricks and DIY projects she used to clean and decorate her own home. As her audience grew, she decided to share these steps with her readers, and to her surprise, her post on "How To Clean Between the Glass on Your Oven Doors" quickly went viral on Pinterest. Mom4Real has become the go-to destination for DIY projects, crafts, simple recipes, and practical cleaning tips. Through TreasureHunterMedia, Mom4Real continues to expand its reach and empower readers to create homes they truly love.

What is this website?

Launched in 2011 by Jessica Kielman, Mom4Real encourages fellow mothers to embrace authenticity over perfection. Now under the care of TreasureHunter Media, Mom4Real continues its journey, reaching a wider audience with its diverse content. We cover a wide array of topics, from step-by-step DIY Projects for home decor and organization to a collection of easy-to-follow recipes and practical cleaning advice.With our dedicated team, we're committed to extending our reach and inspiring readers to create homes that resonate with them.

What is the Mom4real mission?

Through an array of practical solutions and creative inspiration, we're devoted to supporting both moms and the wider public in navigating the challenges of daily life. Whether it involves cooking, cleaning, decorating, or other aspects, we aim to provide valuable guidance to enhance daily routines.

Who is the Mom4real team?

Committed to offering practical solutions, creative inspiration, and unwavering support, our team comes from varied backgrounds. Each member brings unique expertise to the table, contributing to a broad spectrum of insights and advice that make life more easiear and enjoyable.

  • Qualifications: SEO Manager and Editor with 15+ years of experience
  • Alumni of: Faculty of Economics Zagreb
  • Experience: SEO Manager, SEO Editor, Web Design

Why Mom4real?

As the SEO Manager and Editor for Mom4Real, my role goes beyond just optimizing content for search engines; I'm deeply committed to delivering authentic value to our readers. With a personal passion for cleanliness and simple yet delicious recipes, I know exactly what kind of practical solutions our audience is seeking. Trust me, cleaning my car isn't just a chore; it's a form of relaxation, and I bring that level of authenticity and enthusiasm into curating our content. Mom4Real stands out as a go-to destination for DIY projects, crafts, quick recipes, and genuinely useful cleaning tips. My goal is to continue this legacy by ensuring our content isn't just SEO-friendly but also relatable, informative, and engaging.

  • Alumni of: Reshetnev University of Technology and Science, Business Administration
  • Qualifications: eExperienced eCommerce aficionado with over 13 years of rocking the digital world! Passionate about all things EV vehicles, drones, and video blogging, along with whole life of die-hard gaming experience.
  • Proud papa to three awesome sons. Proven track record in driving massive sales growth, optimizing user experience, and mastering the art of digital marketing.

Why Mom4real?

I'm a true culinary devotee, knowing how to cook the perfect steak and the intricacies of crafting an authentic Tom Yum soup. Whipping up linguini with shrimps is my official superpower! In this vibrant tapestry of tastes and textures, I find endless inspiration and a direct link to my own roots and aspirations. I even dream of opening my own cafe someday, where I'll serve perfect omelettes—a morning dish beloved in my family. With my experience of leading Braun, Kenwood and De'Longhi bands in e-commerce and digital in 11 countries, I understand what ingredients make a cooking-focused website genuinely enriching and valuable to its audience.

  • Alumni of: Berufsbildungszentrum Alexander von Humboldt and Facultad de Teología Pontificia y Civil de Lima University
  • Experience: +12 years in Marketing and International Business

Why Mom4real?

I work as a Product Manager at Mom4Real because it allows me to blend my passion for creative solutions and practical insights with my professional skills. Through my role, I can leverage my expertise to enhance user experiences, develop innovative solutions, and contribute to making daily lives easier for our readers. Additionally, I have a genuine love for home decor, which has been put even more into practice by my recent move. In fact, I even installed wall moldings on my own.


What is our ambition?

At Mom4Real, we aspire to be a guiding light for moms and the broader public alike, offering practical solutions, creative inspiration, and support. We aim to assist you in tackling daily challenges, by offering insights and advice related to cooking to cleaning, decorating, and beyond.

How do we get paid?

-Ads. they are present in most of our blog posts and pages. Our advertising partner, Raptive, works to secure advertising collaborations that appear on our site on our behalf.
-Affiliate links. Some of our links are known as "affiliate links." This means that if you opt to make a purchase after clicking the link, we receive a small commission. It's important to note that this doesn't impact the final product price. Instead, the retailer allocates a portion of their profits to us from their own earnings, as we directed traffic to them that they otherwise might not have received.
-Sponsored posts. Certain posts on our platform may be sponsored, indicating that a company has compensated us to include a disclosure at the beginning, situated just below the title.
-Sponsored products. Some manufacturers send us complimentary products for review. This doesn’t influence our verdict in any way, because we always keep our reviews true and genuine.